Inspired by the timeless style of the 1950s barbershop and its spiritual founder, Willy Uppercut O’Shea, Uppercut Deluxe is a modern, yet traditional approach to men’s grooming. An Australian born brand proudly made with only the finest ingredients, Uppercut Deluxe delivers a core range of high quality grooming products for men without all the fancy embellishments of salon brands.
The brand was built by the creative brains, passion and hard work of Luke Newman and Steve Purcell, childhood friends with a love for barbering, surf and skate. Uppercut was born through a frustration of using mediocre products that didn’t suit the vibe of their barbershop. Products that were geared towards the man’s wife rather than the man himself fuelled the boys to create something they would use and be proud to promote. They experimented with different formulas alongside their chemists for over a year before they were happy with their first product, the “Deluxe Pomade”.
It’s been a labour of love for the boys. What makes Uppercut Deluxe unique is that the boys are barbers that use the product every day and constantly challenge themselves to create timeless products that guys can use for their lifetime, it’s about the essential grooming items.
The brands namesake stems from Newman’s Grandfather Willy O’Shea who was an old boxer from the Jimmy Sharman’s boxing troupe that toured rural Australia during the great depression. It was only fitting that they incorporate his nickname “Uppercut” into the brand. Willy was a tough old lad who had a really tough upbringing. His motto was “a hard beginning maketh a good ending”. Well said Willy.
With a growing demand worldwide, Uppercut Deluxe has maintained their company ethos set by Willy Uppercut O’Shea. Today Willys legacy lives on through Uppercut Deluxe, in the commitment creating the highest quality products that will go the distance and give you that knockout look!
