Proraso was founded in 1908 by Ludovico Martelli in beautiful Florence and is the oldest manufacturer of barbershop products in Italy. In 1948 his son Piero Martelli invented the Pre-Shave cream which became an Italian barbershop staple.
Their products are all dermatologically tested, rich in natural vegetable extracts while free of colourants, parabens, silicones and animal ingredients.
Proraso has guarded its secret formula based on Eucalyptus Oil in a way that only a small family owned Italian business can, the recipe has been passed down from one generation to the next. Today, the company is run by the fourth generation and its mission has stayed the same, to make emblematic and highly specialised products, a complete shaving system.
The classic Green range gave birth to Proraso, followed by the White and Red (completing the colours of the Italian flag) assortment of shaving creams, soaps, pre-shaves and post shave balms ensure every man and his facial hair are catered for.
The tingle of Eucalyptus and Menthol in the Green range makes for a refreshing experience on the skin. The Red range is rich in Shea Butter and provides exceptional cushioning and softening properties for the skin, and the zesty aroma of the White range is designed for sensitive skin types.
Since then, they have added the Blue range rich in Aloe Vera and Vitamin E to sooth and protect the skin.
Additionally, Proraso's range of scented beard oils, from Wood and Spice to Azure Lime, tame even the coarsest of beards, leaving it shiny and subtly fragrant.