Álvarez Gómez has been for more than 100 years, synonymous with tradition, distinction, quality and its own style. This saga begins when three young men (Herminio Álvarez Gómez, Berlarmino Gómez and Emilio Vuelta Gómez) decided to leave León, their homeland, and seek work and fortune in Madrid. They started in the drugstore of an acquaintance, when the owner of the establishment decided to retire, they took the opportunity to take an important step in their future. And in 1899, entrenched in their profession as aroma merchants, in his back room, a gathering began with a pleasant and unique atmosphere, in which the aromas of perfumery were mixed with that of tobacco and coffee. It was there that in 1912 one of the attendees contributed a formula for Eau de Cologne of European origin, whose essential components (lemon, bergamot, rosemary, geranium, etc…) could be obtained in better quality on Spanish soil. The founders, accustomed since childhood to the pure smells of the countryside, of flowers and plants, decided that their cologne had to be like this: clean, refreshing and pure. In 1912, in the basement of this first store, the “Agua de Colonia Concentrada Álvarez Gómez” began to be manufactured by hand.
Now considered Madrid’s oldest and most prestigious fragrance house. This wonderfully uplifting, classic citrus scent combines extracts of Lemon, Spanish Lavender, Geranium and Eucalyptus with essential oils of Rosemary, Thyme, English Lavender and Bergamot. The result is a timeless, refreshing cologne worn and loved by men and women alike.