About us

Our Story

Established in 2005, we are a family run business based in the sunny Southeast of Ireland. 4men has grown into the Number One premium retailer for men's grooming products in Ireland. We make sure to stock all you could ever need, from head to toe and everything in between.

Men's Grooming Products

We have partnered with premium brands from around the world, to ensure the best quality for all the grooming steps involved. Our shaving and men's haircare products include everything from razors to beard oil and from hair styling clays and pomades to head shavers. Skin and oral care is also well covered from moisturisers for men to men's deodorant and body washes to toothpaste. We also have a fantastic range of Gifts for Men. Our award-winning extended range includes Captain Fawcett, Proraso, Anthony, Baxter of California, Tend Skin and crafted safety razors from MÜHLE and Merkur, as well as the RazorPit blade sharpener.

Sustainability

Since our establishment, we have made sure that we are the best we can be. Forests surround our base in the countryside of Wexford. From that, the environment has always been at the forefront of our minds. Our sustainability has always helped every step of our growth. 100% of the power that we use for the business we generate through solar energy alone. As much as possible we try to ensure our packaging is sustainable, making sure to reuse all plastic and cardboard that we receive with our deliveries. We have invested in tools such as cardboard shredders to ensure that everything can be reused or repurposed.