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UPPERCUT DELUXE

UPPERCUT DELUXE

Inspired by the timeless style of the 1950's barbershop and its spiritual founder, Willy Uppercut O'Shea, Uppercut Deluxe is a modern, yet traditional approach to men's grooming.

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Inspired by the timeless style of the 1950's barbershop and its spiritual founder, Willy Uppercut O'Shea, Uppercut Deluxe is a modern, yet traditional approach to men's grooming. An Australian born brand proudly made with only the finest ingredients, Uppercut Deluxe delivers a core range of high quality grooming products for men without all the fancy embellishments of salon brands. The brand was built by the creative brains, passion and hard work of Luke Newman and Steve Purcell, childhood friends with a love for barbering, surf and skate.

Uppercut was born through a frustration of using mediocre products that didn’t suit the vibe of their shop; products that were geared towards the man’s wife rather than the man himself fueled the boys to create something they would use and be proud to promote. They experimented with different formulas alongside their chemists for over a year before they were happy with their first product, the “Deluxe Pomade”. Its been a labor of love for the boys. What makes Uppercut Deluxe unique is that the boys are barbers that use the product everyday and constantly challenge themselves to create timeless products that guys can use for their lifetime; it’s about the essential grooming items.

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