The Bearded Bastard was founded by Jeremiah Newton in 2011 when he started making Woodsman Moustache Wax out of his Austin studio. Originally formulated to tame his trademark handlebar moustache, his friends in Austin begged him to sell the wax so they could tame their own. Recently divorced, Jeremiah only had a motorcycle to his name. With a bag full of product strapped to his back, he rode around town introducing barbershops to his soon to be signature scented products, Woodsman Beard Oil and Woodsman Moustache Wax.
Word soon got out about the wax’s impeccable hold and the oil’s natural cedar scent. By 2013 Men’s Journal, GQ, and Esquire were clamouring to publish about his products as the best in beard grooming and the cult status spread around the world.
In 2020 Jeremiah desired a life beyond The Bearded Bastard and passed the company onto another Texas company, O’Douds. Jeremiah selected the team at O’Douds because they had the same ethos of care, care for the community, customer, product, and earth. An umbrella company, Sensible Cosmetics Co. was formed to house both The Bearded Bastard & O’Douds and allow the brands to share in labour and knowledge, but also stand on their own within their own communities. Expertly crafted and hand mixed, they are passionate about doing things the right way and use natural ingredients from sustainable and responsible sources whenever possible.
All of their products are made by hand in Houston, Texas by employees making a living wage with benefits.
