Reuzel Concrete Matte Pomade 113g

Performs like a wax, allowing a reworkable style throughout the day. Provides a strong hold without weighing the hair down.  

Adds definition and structure. 

Ideal for finer textured hair. 

Non sticky/flake free formula. 

Water based formula washes out easily and won’t leave build up behind. 

Subtle vanilla cola fragrance. 

How to Use 

Remove one to two knuckles of the product from the can and emulsify between the palms. Apply to towel dried or dry hair, starting in the crown and working toward front. Work scalp to ends and liberally coat hair. Use more over any dry spots if necessary, and finish by combing or pushing hair into desired shape. 

For a hold that’s firm but flexible and natural looking, blow dry with Clay Spray and apply concrete once hair is dry. 

About Reuzel 

Schorem is an old school men-only barbershop in the heart of the working-class city of Rotterdam. With more than fifty years of barbering and grooming experience, these Rotterdam Barbers have now formulated pomades worthy of their exacting standards.  

Reuzel is the Dutch word for lard and is a wink to a past when pomades were made from animal fats and fragranced with apples. 

Reuzel's 'Grease' Pomades are the ultimate styling products for those who desire a classic old-school slicked look with a flawless hold, controlling even the unruliest of hair. 

Reuzel Clay Matte Pomade and Fiber Pomade are barbershop favourites, providing a firm hold with a natural finish that is easy to apply and to wash out.  

Reuzel products are fragranced with fresh and energising aromas, including peppermint, apple, and rosemary.