For the real wet shaver. Founded in 1908 by Ludovico Martelli, Prorazo has been setting trends in the shaving world for three generations. Proraso have modelled the new renaissance that spread through-out Italy — a fresh new approach to living. The Proraso labs create products that stand the test of time, defy passing trends and become classics. Prorazo formulas are based on natural and trusted ingredients, are enriched and improved, their packaging is continuously refreshed and new product lines win over new admirers. But the underlying principle remains that was defined by Piero Martelli and later by his son Ludovico: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.